You’re probably wondering why personalities and businesses pay writers to whip up blog posts for them online. Sometimes, the content isn’t even relevant to the requesting party or it doesn’t talk about a business directly. It really makes you want to question the motive behind such generous and willing attempts to streamline useful information online. Like, what’s in it for them right? Why waste time, money, and effort trying to educate people about different matters? Is there some sort of merit to such actions?
Well, unlike vlogging, blogging activities are often left unpaid. You’ve probably heard of YouTube stars and influencers who get paid by the Queen of Search Engines itself to produce engaging content (check this out). You also probably heard that earning that status can be terribly challenging – but hey, let’s save that talk for another day.
Long story short, most article and blog posts aren’t paid at all. So you may think it’s rather generous (or ridiculously foolish) of companies to pay for something that don’t make them profit. Well, let me just stop you there. They may not be making profit off blogging activities but they do benefit from it indirectly. Let me tell you what’s up with this whole jig in greater detail.
What Can A Business Gain From Guest Posts & Blogs?
As you all may have already noticed, we live in a world where everyone just needs to know the latest and greatest. Who won the big baseball game? Who did the Superbowl? Who’s the next dweeb Ms. Popular Pants dumped this time? Everyone wants to be so involved with everything that’s happening around them that it is necessary for information to be disseminated in a way that it reaches all. I tell you; I had an angry mob come at me for not giving them a heads-up about my new content. I was like “Seriously? It’s really my job to let you know as well?” But I learned from the experience so much that I almost always pre-announce everything that’s about to happen on social media. If people read it, then it’s great. If they don’t, it’s still good. All that matters are that I did my part on relaying the right information.
Because of the public’s strong and insistent demand to always be involved, search engines have begun to pop up one after the other. People wanted information but it’s obvious that they can’t just scavenge bits of data from the internet by themselves. That would be impossible. Thankfully, companies like Google, Yahoo, Bing, and Yandex have surfaced to accommodate people’s inquiries. Now, when someone needs to know about something (like a shoe brand, plumbing costs, dinner recipe, etc.), all he needs to do is key in a phrase or a word and the search engine presents him with all the results pertaining to his inquiry. It’s literally that easy nowadays. Check out more info
However, I know one of your curious thoughts include “But where does all this information come from?”
Long answer short, they come from varying websites search engines look up to as reliable resources.
Before, there was a distinction between websites that are for profit and those that are non-profit. Businesses from all parts of the globe set up online offices so that they can reach prospect clients and buyers easier. The internet exists everywhere, after all. Thanks to it, distance is no longer a hindrance to worldwide trading. Business websites are often referred to as “profit websites” because they sell something to which users pay real money. Non-profit websites on the other hand are informative in nature. Some organizations simply want to make a difference globally, so they regard the internet as a medium to educate people. Data-driven websites are often backed up by educational groups and institutions.
There was a time when profit and non-profit websites were easy to tell apart. Nowadays, however, it’s a little different. Profit and non-profit websites start to look a lot more similar because they each share characteristics of the other. Non-profit websites have now started to get creative with how they get proper funding – they sell merch, books, subscriptions, or simply encourage people to donate to their cause. Profit websites, on the other hand, have joined the information revolution. Instead of just strictly selling online and pitching marketing ads, they are now delving into the world of data-driven content. It’s their way of giving back to the community – a way to contribute to the world’s knowledge. This is when blogging and article writing really began to spiral into popularity.
But let’s be honest here: Do you seriously think businesses don’t get anything out of blogging and guest posting activities?
News flash! They get a couple of perks from it – and it involves raking in a lot of money.
Blogging, Guest Posting, Writing – What’s The Beef?
We’re all business people here so let’s be honest. As individuals who share common goals and characteristics, we all know that we don’t do anything that doesn’t hold merit for our companies. Blogging and guest posting may seem like a very selfless and user-centric thing, but it positively impacts businesses as well – in terms of popularity, branding, and profit. If you don’t have the skills, then professionals like Quality Guest Posts can help you as it is necessary that the company produces high quality articles only. This increases the chances of purchase. The article itself can also considerably encourage buyers’ decisions.
You see, the more a business produces content, the more likely users are to come across their company. This raises brand awareness and, in a way, becomes a strategic marketing stand too. An innocent search such as “best qualities for a motorcycle” can lead a potential buyer to a motorcycle company website. This is because the motorcycle company produced content that answers the inquiry of the user. Maybe they have an article entitled “Top 5 Qualities Any Motor Enthusiast Should Look for In Their Ride” or something like that. When Google picks up on this article and finds it to be very helpful, they rank it on search results – making it more visible to people typing similar queries. If you were the user who read the article and you find out that you’re reading it from a bike company, wouldn’t it be natural for you to check out their products just because you liked their content?
What about guest posts, then? You don’t post these articles on your own website so how do they help?
In a nutshell, they help increase your website’s authority. As a contributor, most websites will allow you to include one anchor link that points to your website in the article you are planning to submit to them. This is their way of saying thanks for the helpful resource. The more inbound links you have, the more it tells search engines to trust your website. In the long run, this becomes your ticket to ranking higher.
It’s real magic, huh? Why not get into content creation yourself and start growing your brand?